Case Study | July 2025
What 10+ Years of Partnership Means
Easter Seals Canada
Easter Seals organizations across Canada deliver transformative services for Canadians living with disabilities.
A Story of Building a Successful Partnership
"I worked with Maxine for 10 years. She helped us update our website, fix our technical issues and improve our design. What's more is that she changed how we think about our digital presence.
"She joins our planning meetings and provides input that influences our decisions beyond just website work. When we launched peer-to-peer fundraising campaigns, she guided us through choosing the right platform to hit our targets. She's proactive about identifying potential issues before they become problems.
"Maxine became more than just a service provider—she's our digital strategist, our advocate, and our trusted advisor. Her experience in not-for-profit marketing and digital strategy has been valuable to our organization."
—
Dave Starrett, Former CEO (2015 - 2025)
Easter Seals Canada
"For all intents and purposes, Maxine is part of our Easter Seals Canada Team. She understands our mission and vision and where digital tools fit into helping us attain them. At times when all we have is the seed of an idea, Maxine works with us, asks the right questions, and does any necessary research – taking us from concept to plan to finished product."
—
Leah Miltchin Carson, EA to the President & CEO
Easter Seals Canada
Partnership Results:
5+ major websites transformed and maintained
Multiple successful general and peer-to-peer fundraising campaigns
Training and knowledge transfer empowering the internal team
Ongoing strategic guidance through monthly partnership
