Case Study | July 2025

A Strategic Digital
Partnership

Orbis Canada

Believing in a world where everyone can access the eye care they need to thrive – Changing the Way the World Sees®

When Vision Meets Mission - Digitally

Orbis Canada didn't need a new website — they needed a digital professional that could connect donors with the Orbis mission....in the digital realm.

"Working with Maxine isn't like working with a typical developer — she's become an integral part of our team with a genuine seat at the table for all our digital decisions. Typically, developers are predominantly left-brained, but Maxine's right-brain is fully charged. Her ability to write and to design with that lens turned on full, is invaluable.
"What sets her apart is her thought leadership. She anticipates challenges we haven't even considered and consistently helps us exceed our fundraising goals through platforms that are both technically excellent and strategically sound. Maxine has evolved from project support to trusted strategic advisor — she's not just someone we call when we need something built, she's someone we consult before we make any significant digital decisions."
—
Lisa McKeen, CEO
Orbis Canada

"The value Maxine brings to the Orbis team is absolute. It goes well beyond that of a traditional 'web developer'. Her expertise and ability to think beyond the confines of the digital space helps guide our critical decision making and contributes to our overall online fundraising strategy. Her ability to problem solve is not just reactive – she actively engages with our team to identify potential pitfalls and explore solutions to issues we couldn’t have anticipated without her. Maxine has a unique ability to envision and understand what we need before we even know we need it! She is a true asset to our organization."
—
Alex Krievins, Vice President
Orbis Canada